Founded by musicians Michiro Endo and Otomo Yoshihide, and poet Ryoichi Wago after the Great East Japan Earthquake in 2011 to tell the world about Fukushimaʼs present and future in a positive way. Every August it organizes “Festival Fukushima!” in the prefecture and the event has also been held in other areas around Japan. As it enters its fifth year, the group continues to expand its membership and has led to independent activities in other regions. Seinoshin Yamagishi became the new director in 2015.

Born in 1974 in Fukushima City, Seinoshin Yamagishi studied media art at university and has exhibited art both in Japan and internationally. He also works as a TV producer. He has been participating in PROJECT FUKUSHIMA! ever since it was founded in 2011 and became the sole representative in 2015. In 2011, he filmed a documentary for NHK about the process of making the original “Festival Fukushima!” event. Based in Kamakura since 2006, he established the creative team ROOT CULTURE with local friends, working to promote regional resources and culture.